Rupert Murdoch on Web 2.0 New Media
Tue, May 8, 2007
Old school media tycoon, chairman of NewsCorp, Rupert Murdoch has just published an excellent article on the long tail and the effects of new media marketing.
Providing that the Mr. Murdoch is 76 years old and coming from a traditional business background, it is interesting to see how even a man like him can adopt to the present changing environment of the media.
The MySpace acquisition just further proves this fact.
“Nonetheless, it would be wrong to conclude from this that the age of content is over. On the contrary, people want content more than ever, and there is a role for companies that can provide good stuff–”good” being the operative word.
Quality is more important than ever, because the marketplace is more ruthlessly competitive. Options are not merely one click of the remote away; devices undreamed of a few short decades ago are at least as tempting as a change of the channel.”
Rupert Murdoch on Web 2.0 Media
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Tags: myspace.com, New Media Marketing, Rupert-Murdoch, web-2.0
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