Niches refer to niche markets. A niche market is a focused, targetable portion of a market sector. A business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly defined group of [...]
Friday, May 18, 2007
A lot of our clients come back to us often asking : What IS The Long Tail? “The Long Tail” is a not-self-explanatory phrase coined in 2004 by Wired Magazine’s, editor-in-chief, Chris Anderson which has won a National Magazine Award under his tenure), typifying the seemingly unstoppable trend of rapid abundance in niche markets made possible [...]
Thursday, April 12, 2007
The long tail has been a subject of research for a long time. The term was coined by Chris Anderson, chief editor of Wired Magazine. It [...]
Monday, March 26, 2007
Now even hardcore copyright experts start to admit that the future of music copyright law is radically changing. The future IS free music download. Record labels are shifting their focus from music sales to live event ticket and merchandise sales. Read more here: Music Industry Enters Post Copyright Era Popularity: 7% [?]
Tuesday, March 13, 2007
In this 9 minute video footage, chief editor of Wired Magazine, Chris Anderson identifies “The Long Tail”. If you don’t know what the long tail is, or what I am talking about, then you owe yourself and your business a huge favor. Go and buy the book. And read it asap. The Long Tail Book …also visit [...]
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Friday, May 18, 2007
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