Tag Archives: New Media Marketing

New Study Reveals That Traditional Advertisers are Warming Up to Social Networks

Well, there is good news for social networks according to Prospero Technologies. According to research conducted by Prospero Technologies on the social network advertising forecast, 31 percent of online advertising companies are planning to significantly increase spending on social media apps in the coming years. Whats more, 58 percent of these online advertisers say they plan to up their social network spending to some degree. Continue reading

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Quick Explanation of "Niche Markets"

Niches refer to niche markets…

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Rupert Murdoch on Web 2.0 New Media

Old school media tycoon, chairman of NewsCorp, Rupert Murdoch has just published an excellent article on the long tail and the effects of new media marketing…

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