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Tag Archive | "New Media Marketing"

New Study Reveals That Traditional Advertisers are Warming Up to Social Networks

Monday, October 22, 2007

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Well, there is good news for social networks according to Prospero Technologies. According to research conducted by Prospero Technologies on the social network advertising forecast, 31 percent of online advertising companies are planning to significantly increase spending on social media apps in the coming years. Whats more, 58 percent of these online advertisers say they plan to up their social network spending to some degree.

Quick Explanation of “Niche Markets”

Friday, May 18, 2007

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Niches refer to niche markets. A niche market is a focused, targetable portion of a market sector. A business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly defined group of [...]

Rupert Murdoch on Web 2.0 New Media

Tuesday, May 8, 2007

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Old school media tycoon, chairman of NewsCorp, Rupert Murdoch has just published an excellent article on the long tail and the effects of new media marketing. Providing that the Mr. Murdoch is 76 years old and coming from a traditional business background, it is interesting to see how even a man like him can adopt to [...]

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