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The Death of The Sales Letter

Tuesday, April 10, 2007

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If you haven’t heard of this benchmark publication, then I urge you to download it now. The Death of The Sales Letter It was written by [...]

Copywriting 2.0, death-of-the-sales-letter, Michel-Fortin

Online Publishing Experts Review The Authority Black Book

Monday, March 26, 2007

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From Michel Fortin to Carl Galetti…lots of online experts have read and commented on the Authority Black Book. Michel Fortin reviewed the Authority Black Book and our Web 2.0-ish sales letter for ASC as well. Michel Fortin’s Birth of a Better Salesletter explains the ABB and using web 2.0 strategies in direct sales copywriting. Mark Hendricks and Jack [...]

Authority Sites, authority-black-book, authority-site-building, Carl-Galetti, Mark-Hendricks, Michel-Fortin, online-publishing, Social Marketing