Social Marketing Strategies from Social Marketing Expert Peter Lenkefi

Quick Explanation of “The Long Tail”

A lot of our clients come back to us often asking : What IS The Long Tail? “The Long Tail” is a not-self-explanatory phrase coined in 2004 by Wired Magazine’s, editor-in-chief, Chris Anderson which has won a National Magazine Award under his tenure), typifying the seemingly unstoppable trend of rapid abundance in niche markets made possible [...]