Social Marketing Strategies from Social Marketing Expert Peter Lenkefi

Social bookmarking websites are basically sites that categorize and store ‘bookmark links’. Millions of ordinary web users flood these social bookmarking sites to search for information. Users need to specify some keywords, often referred to as tags, which categorise information.

This allows other users with similar taste to view the links by topic, category, etc.

Social bookmarking is in a league of its own because of its ability to generate traffic by sharing links.

What are the benefits of social bookmarking to web service providers?

More Traffic

Since bookmarks are categorised, you will get targeted traffic from users searching within a particular category. They will click on bookmark link and visit the web service provider’s website.

Page Ranking

Having high page ranking social bookmarking sites linked to a website will improve the website’s page ranking.

Search Engine Indexing

Most of these social bookmarking sites have high page rankings. Therefore, search engine spiders visit these sites so often that your links will be crawled almost immediately.

Search Engine Ranking

Getting quality one-way incoming links is one of the main factors to higher search engine rankings.

Having more keyword links relevant to a website will result in higher search engine ranking.