My 3 Favorite Marketing Tips For Exploiting YouTube

Wed, Apr 9, 2008

As any good social marketing maven knows, Youtube works! Here are my 3 favorite Youtube marketing tips that will boost your traffic and back links into the stratosphere.

Submit Multiple Formats

After you have capped off that great screen capture tutorial or that “talking in my webcam” marketing piece, be sure to save it in multiple formats and sizes.

This advice comes straight from the video syndication gurus at Traffic Geyser (which was recently given a massive overhaul by the way).

Each video service accepts multliple formats and sizes.. take advantage of this!

Save the file as an .flv an .avi and a .mov. If your vid is really compelling, save it in 2 different sizes, in each format and bam… you have 6 videos to syndicate; all with unique tags and descriptions.

The only downside is that this requires some preparation and organization. I attached the “quick and dirty” form I fill out right before syndicating with Traffic Geyser (see below).

Use Titles and Tags Similar to Super Popular Videos

I can’t remember where I heard this but it works…

You know how Youtube suggests a video after you’ve just finished watching one?

Well, how do you think that “up next” video is selected. Yes… the Title and Tags.

So, just browse for a few minutes and find a video getting lots of views by your audience. Then use the same tags and a similar title when uploading your video. Youtube will then kindly plug you in right after that popular video.

This piggyback method works great and keep in mind you don’t have to find a popular video similar to yours, just one that is popular with your demographic or niche.

Finding Hot Communities in your Niche

You may have heard this one, it comes from a big time guru, Stephen Pierce. I have to do loads of research for my social marketing clients and this has helped me waste less time in “dead” communities. It is essentially making use of the “Links” choice below each video.

youtube market research tool

Once you click on the # of Links it opens the little window you see above. What you see there is a list of sites that have linked to that particular video. Youtube keeps track of the number of times that site has displayed that video to its readers. This particular video has been seen 3581 at withleather.com. I’d say that’s a hot community.

If you have some web 2.0 marketing tips to share, please do so below. We all need as much help as possible !