“Back Door” Social Media Marketing
Mon, Jan 7, 2008
Would you be surprised to know that for $50 - $100 you could own the “billboard” in your niche, rather than just “rent space” and put up little social media marketing messages here and there?
Imagine being the social media entity rather than signing up and carving out a tiny bit of fleeting content space.
As my copywriting friends would say:
Would It Be OK to Quickly, Cheaply and Easily Dominate Your Market and Drive Hundreds of Highly Qualified Prospects Into Your Sales Funnel… Using the Secret “Back Door”?
:::: OR ::::
Who Else Wants to Bust Open the Seams and Propel Your Blog’s Popularity to the Moon With a Little Known Social Media Marketing Strategy That Draws Your Best Prospects In Through a Secret Back Door?
How To Own A Peice Of Your Niche
Believe it or not, it is actually quite simple… You need to own the social media site rather than post to it. Yes, you need to become the Digg in your niche or market and let your competitors and colleagues point, push and pull prospects into your back door.
OK, I can hear you… You are saying to yourself, “Simple? I am no silicon valley or venture cap genius. How could I put together something like Digg?”
Well, the big secret is… Digg, and almost all other social networking or bookmarking sites are customized content management systems (just like Wordpress) that can be customized and installed for less than $100. The software is free, so all you pay for is a bit of design work and server setup.
Yes, it is that simple…
What Your Back Door Would Look Like
Here’s an example to get you thinking…
Let’s say your niche is Alien Invasion Conspiracies and you have registered the domain: invaderspace.com.
You pay someone at oDesk or eLance to install the open source Pligg software anyone can download and customize it a bit with a $20 template you found at a pligg support site.
Bam!! You now own a peice of the Alien Conspiracy market.
Your fellow conspiracists march right over, over-whelmed with glee that someone has finally created a “Digg-style” site that will allow them to commune and share every alien invasion post, story, picture and video they have scoured the net to find.
Hmm…Just like you used to do… before you became the “billboard”.
And remember, back when you were bouncing from one social media site to another, posting comments, voting up stories, and otherwise digging, propelling, faving and bezerking, you always had to provide your…. email address!
Yes, without hesitation, you gladly handed over your email address, created a profile, and contributed authentic, original content… all for free.
If you don’t see the monetization potential of those hot little bits (of data) then you might be in the wrong business.
Go Get Your Billboard
So, don’t hesitate. Get out there and buy a billboard in your particular niche or market. Be original, be unique and, definitely, be specific. Don’t take on Digg or Mixx. Save that for something to do after your first million.
I will keep you posted on my progress as I follow my own advice and put a social media site together. In case you were wondering, it’s not in the Alien Conspiracy niche although, now that I have pondered it a bit, it sounds like a good one.
The niche I am going after has something to do with copywriting and marketing… more on that later.
In the meantime, don’t you have an appointment with a Romanian programmer who is chomping at the bit to install some open-source “gold” for you?
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Tags: digg, monetization, monetize, Social Marketing, Social Media
Blogging
January 25th, 2008 at 2:48 pm
Hey - very motivating!
I’d heard of Pligg but never actually created anything with it yet, but after reading this I may just start.
My only concern would be that many links in the Pligg posts would or could go out to my competitors or otherwise sites with ads similar to my own website’s ads. Blatant affiliate links could be purged or ‘dugg down’, but legitimate links to related news could end up on sites where readers may clikc on THEIR ads instead of my own.
I guess that’s the double edge sword when providing content that features outbound links in any case, but is still something I loath to do. LOL
The good still outweighs the bad, methinks.
BTW - I just discovered your site/posts today and subscribed to your RSS. Very good, quality posts here!
- Steve
January 25th, 2008 at 3:01 pm
You are right Steve (about Pligg that is - and I suppose about the quality content too :).
A Pligg site definitely requires a different strategy than your blog. Ultimately, a Pligg site is like offering up a free “gathering place” for your niche where anyone interested could hang out. Like that kid who had the nicest house, biggest swimming pool and hottest mom… everyone wanted to hang out there.
Once the crowd has gathered, you can casually offer up your wisdom and… affiliate products such as coaching programs, software, etc..
BTW, I recently installed a Pligg site for the first time and to my surprise it took all of 30 minutes. I am no techie so this was coool!
At first it looked like a DIGG clone. The real work has come in the configuration and template customization… sshheesshh!
Cheers