4 Online Video Tools Useful to Social Marketers
Tue, Feb 19, 2008
Video content is increasingly important to online information seekers and search engines alike.
In a recent post, we suggested you try to graduate from the “school or TEXT” and get familiar with video publishing. So, we thought would stretch you a bit further and share some leading technology that may inspire you to get your graduate degree in Video.
Here are some of the latest companies pioneering the ever changing world of online video that should be of interest to you.
Channel Yourself
Quite a few services are offering technology that will allow anyone to create a live broadcast of everything they do. This is not a new idea (Justin.tv).
However, services like Mogulus are opening up “self-casting” opportunities to the masses by lowering the technology hurdle. Other services like Qik, Kyte and Yahoo! Live are in the mix as well, encouraging YOU to “channel yourself” to the world.
French Maid Made French
If you haven’t heard of the French Maid video series, you haven’t spent much time on YouTube.com. Imagine all of those poor frenchmen who long to understand the advice given but can’t makes sense of the English. C’est la vie…
No, forget “c’est la vie!”, with the help of dotSub.com, any video can be subtitled into the languages of the world.
Vmail
Has video email finally arrived? Well, you can be the judge of that. Check out Eyejot.com. This service is free (we like free) and quite clever.
Rather than explain Eyejot, why not let them show you. Check out this demo:
Hypervideo or Video with Hyperlinks
Affiliate marketers have been salivating over this technology for a while now.
Imagine a video promoting your affiliate product with a hyperlink right on the product itself (in the video). The video viewer watches the hosted video, sees a little hypervideo link, clicks through to the sales page and makes a purchase.
Impossible? Nope…
This is exactly why Asterpix.com offers. This video service lets you upload a video and add little hypervideo links which follow the selected objects around.
Check out the Asterpix explainer for bloggers.
Asterpix is not the only player in this sandbox, you might want to take a look at Overlay.tv and BubblePly.com for more inspiration.
Online Video is Mainstream
While all of these services are a bit ahead of the curve, online video has made it into the mainstream. Even my grandmother (80’s) has seen a few YouTube videos and my parents (50’s) are regular visitors.
Making use of these free services will differentiate your video offerings from the ordinary and surely drive more interest back to your blog.
Tags: asterpix, blogging, dotsub, eyejot, mogulus, online video, video tools, web 2.0 video
February 22nd, 2008 at 1:08 pm
Another YOU channel making experience i’ve been using is WorldTV.com which is really simple to use and full screen friendly!
February 23rd, 2008 at 12:38 pm
Great post, Peter. I’d also add Seesmic to the list once it’s out of beta. The opportunity in technologies like this are limitless. I’ve found that it exponentially increases the time it takes to build relationships with one another. Blogs take months sometimes, chat may take weeks, twitter might take days… but video is nearly a handshake!
February 25th, 2008 at 10:13 am
Hi Peter,
Here’s another one for you – you can use blogTV.com to promote yourself or anything else you want.
If you spend a little time on the site you’ll see that there are some broadcasters who became famous on the site, like AmandaRama or Lorax. Those broadcasters have created a buzz about themselves, and now they are big!