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Finding the right niche for your authority website isn’t always easy.
You need a topic that will:
- interest you enough that you can stick with it and remain enthusiastic about working on it
- be broad enough that you can keep adding content to it for years
- draw a good amount of traffic
- be easy to monetize.
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While you’re brainstorming for niche ideas, you may want to consider this approach to coming up with a winning site topic:
Think of two broad topics that interest you, and combine them. For example, photography + home business = photography home business.
Find several niche topics that result from combining these broader topics; these smaller niches could be the categories for your authority site.
Does this result in an overall niche where people are able and willing to spend money? (Tip: Hobbies, travel, and leisure activities are things people tend to be quite willing to spend money on! Also business-to-business topics tend to be profitable.)
Consider the problems, questions, and needs experienced by the people targeted by this niche.
What kinds of solutions and information can you provide to these people, and what format would be best for delivering your solutions and information to them?
Spend some time visiting online forums related to each of the two broad topics, plus the niches where they intersect, and see what problems people have.
In particular, what questions keep coming up over and over?
These are an excellent indicator of successful content or products you can provide. More things to consider about your potential website topic:
- Keep an eye out for niches where you can provide not only a great authority website, but also a great infoproduct (or even better, a series of products) that your targeted audience would be willing to pay for.
- Also, are there interesting people related to this niche who you could interview or do a podcast with?
- Are there any available You-Tube videos that fit in with your niche, or could you create some of your own videos for it?
- Are there good affiliate program products for either of your broader niches, or for both of them combined? Also check ClickBank and see if there are any good ebooks already written related to your two larger topics that you could sell.
- One strength in finding your niche by combining two larger niches is that you can draw traffic, links, content, etc. from both niches. Do you see possibilities for that in the two larger niches you’ve chosen?
- Is your topic in danger of becoming outdated in a few years - rendering all your efforts worthless?
- If you can only think of one general topic that really interests you enough to write about it, how about combining it with a specific geographic location? Or with a specific group of people?
Even if you’re tempted to just hurry up and get started building your authority site, don’t rush through your niche-finding phase.
Developing your website is going to involve a lot of time and effort.
You’ll be very glad you took the time to come up with an outstanding authority site concept that you can love, live with, and profit from for a long time!
About the Author: Rena Klingenberg publishes Home Jewelry Business Success Tips Jewelry Display Ideas and Jewelry Books |
Over the last couple of weeks I’ve been eluding to an “event” that we have coming up. Needless to say, this event will be the premiere Web 2.0, internet marketing and business building event of the year.
Let me explain some of the details about the event to you today. First, clear your calendar and make plans for September 7-9 and plan on taking a trip to beautiful (and tons of fun) Las Vegas, Nevada.
Our list of speakers is incredible and we’ve got a great event planned for everyone who is going to attend. The speaker list is top-notch and even includes a few “lesser known” marketers you may not know.
Here’s the full list of speakers and their topics:
Elsom Eldridge
Becoming an authority or instant expert in any niche you decide to pursue. A best-selling author, Elsom will give you the “big picture” for establishing a dominating presence in your market. His methods are tried, true and proven.
Dave Lakhani
Getting the attention of local and national media for the ultimate in no-cost exposure. Dave is a persuasion marketing phenom. He is so brilliant that everyone in the room hangs on his every word and the man is a psychological genius.
Michel & Sylvie Fortin
Crafting offers to convert the most prospects. Always make an offer they can’t refuse. Michel and Sylvie are masters at showing you exactly how to do that for your prospects.
Mike Stewart
Using audio, video, and every other multimedia tool you can think of to promote your products. Mike is the multimedia master and he works with internet marketing legends like Jim Edwards, Armand Morin, Rick Raddatz and several others.
Howie Schwartz
If there’s a better Web 2.0 expert out there than someone you already know (cough, cough) it is Howie Schwartz. A reformed black hatter, Howie has transformed his thinking and teaching into building authority sites. A truly brilliant guy who methods will transform your thinking to a whole new level.
David Bullock
Once you get the traffic you have to learn how to test and track it properly. David is the zen master. His clients range from Fortune 500 companies to small businesses and his results are consistent and extraordinary. He’s quite an accomplished genius. You know the saying, “He is the go to guy”? Well, David is that guy!
Barbara Drazga
Ok, you’re business is up, running and making money. What to do next? Outsource every bit of it that you can. Your job as a business owner is to strategize and develop partnerships. Barbara is a master at outsourcing “busy work” and focusing on the important aspects of your business. She has a life most of us only dream about!
Besides the speakers listed above, Jack Humphrey will be speaking about authority site monetization, traffic tactics and Web 2.0 marketing strategies.
We will also have Authority Site Center partner, Mark Braunstein, discussing membership sites and why it is one of (if not the best) monetization model on the internet.
We are stacked and loaded for a weekend of revolutionary learning and profit strategies.
Now, before I just send you off to a sales letter and say, “See you in Vegas!” I need to tell you about the prizes we are giving away.
You also need to know that it is to your advantage to register early because we are giving away these weekly prizes up until the day of the event.
Here’s the deal…
Each of them will be given away at the event. Winners each week will be chosen randomly from a list of registered attendees.
IMPORTANT: We are only accepting a total of 150 registrations for the event. This limit does two things: Increases your chances of winning and forces you to register early because we will sell out.
Grand Prize: 1 year of ASC membership
Win a full one-year membership of the Authority Site Center Pro Membership. You will have a reseller hosting account and be eligible for one site a month to be built by our team. Your membership fees will be covered at no cost to you with no-strings attached. (Value: $2364)
6 months of ASC membership
Win six full months of the Authority Site Center Pro Membership. Same benefits as above just 6 months instead of 12 months. (Value: $1182)
2 ($500) cash prizes to spend in Vegas - Win one of two cash prizes to spend in Las Vegas. On the first day of the Authority Summit we will present the cash prizes to two lucky winners. You will have cash-in-hand to enjoy Vegas!
Enrollment in ASC Elite Silver Program
Our 8 week group coaching program. You will be led through the basics of research, publishing, marketing and monetization. This program is great for those people who could use some structure and guidance in building their first authority site. (Value: $895)
Site Review by Jack Humphrey
Jack will provide a detailed review of your site that includes a detailed explanation on my thoughts of your site, ways to improve it and future strategies. You can benefit from everything Jack has learned about building and marketing authority sites. (Value: $297)
There are also two more prizes you can read about here
I know you received 812 emails this week about Mike Filsaime’s “7 Figure Code” and you know I’m not about sending you the newest, biggest product with the best JV commissions.
My goal is to provide our readers with the best information and great offers for that information. The Authority Summit will be no different.
Just like the Authority Black Book and Web2Submitter we are completely over delivering and I can’t wait for you to see what a value the Authority Summit is…
Watch the 24 testimonial videos from last year here
90% of the time we promote our own products and events to you. If we promote something that is not our product, then you can be rest assured that it has been reviewed and that it is only of the highest quality.
That’s the reason why… if you open only one email this year, then it should have been this one.
Jack Humphrey, editor of the Friday Traffic Report has just posted and excellent article to his blog explaining one of the best solutions around to get a ton of traffic to your site.
He also recommends a full blown system, just under $100/month, including a proprietry publishing platform, hosting, training, coaching and more.
If you want to :
- Get a top 10 listing for an A-list keyword that commands nothing short of 955,000,000 search results
- Get you listings in the engines for keywords that compete with hundreds of millions of other pages
- Get 5000+ visitors a day in a tiny niche
- Make $10,000.00+ per month with a blog
- Not “dominate” but completely RULE a niche in any size market
- Get you up to 400-1000+ unique visitors per DAY within your FIRST MONTH
..then go here now.
If you don’t then just keep on doing what you have been doing and I wish you the best of luck.
Sunday, July 22, 2007
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