5 Easy Wordpress Tweaks For SEO and VEO
Mon, Feb 18, 2008
1. You want more traffic.
2. You want a 1st page Google ranking.
3. And you want subscribers in the thousands.
Before you can get there, you’ll need to optimize your Wordpress blog for both types of visitors… The searching bots and searching bods.
Bots = Search Engine Optimization (SEO)
Bods = Visitor Enhanced Optimization (VEO)
Here are 5 E-A-S-Y Wordpress tweaks anyone can do that will get you points with both types of visitors.
1. (SEO) Include your main keyword or key phrase in both the blog title and the tagline, preferably twice in the title.
For example: The key phrase Web2Center has recently locked in on is “Social Marketing”. Therefore, we updated the blog title to read: “Social Marketing Strategies from Social Marketing Expert Peter Lenkefi”.
2. (SEO) Clean up the header code by removing unnecessary links and scripts.
For examples: Joost Devalk provides brilliant advice on this, he says:
3. (VEO) Add “space” to your blog.
For example: If you have a text heavy blog and are not one to use line breaks, go back through and creates some. The online reader needs more eye “space”.
Also, consider adding some bold and italics, perhaps a few …ellipses (sparingly) but be careful of those exclamation points!!!!!!!!!!!
4. (VEO) De-clutter the sidebar.
There is no shortage of bling for Wordpress sidebars. While each widget has a purpose, not all of them give value to your blog. Check your stats, your analytics and your readers… I think they all will point you to “less is more”.
If you just can’t do without the all the bells & whistles, you can always put the flashy stuff and “extra” widgets in the footer.
5. (SEO & VEO) Graduate from the school of TEXT.
Google needs rich media on the first page for every keyword you can think of. Why not be the ONE who gives it to them?
Forget trying to rank by creating 100+ anchor text back links. One well tagged and titled video and you are there.
Your visitors will thank you for content options as well.
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Tags: blogging-tips, Social Marketing, veo, visitor enhanced optimization, wordpress seo
Blogging
April 8th, 2008 at 12:35 pm
Nice post. One thing I have noticed is that SEO is a continuous process. It
cannot be done perfectly in one shot. You have to be on your toes and try out
different things to get ahead of your competitors. There have been instances
where my site’s search engines rankings have improved considerably with few
small tweakings.
- Michael