Are you creating valuable content for your blog (or website) on a regular basis?

Or, are you feeding your audience leftovers gathered from other bloggers syndicated “junk food”?

I hope not, because consistent, valuable content (text, audio and video) is the ONE aspect of your web presence that MUST exist.

As a fellow social marketer, I struggle with this too. So, here’s a great “pneumonic device” that helps me keep content creation on track:

QU.IL.LO

Questions

Notice the beginning of this post. It started with a question, right? I could have started with: “A good blog creates valuable content on a regular basis.” And you would have said… “Duh!”. But, I bet the question made you think to yourself… “Is my content valuable, am I posting consistently?”

You tell me, which reaction is better?

Illustrations

Now, take a look at line #2 above. Just in case you did not get the point with the initial question, I threw in a brief illustration that may have poked a few article marketers in the ribs.

Imagine… serving up leftover junk food from someone else’s garbage… how disgusting. Sadly, this is what the majority of bloggers do.

So, this illustration made the point in a way that caused the desired emotion (disgust) in just one sentence.

Logic

Once the question is raised and the illustration causes a reaction, the logical statement will have meaning and impact.

See line #3… I now restate the point phrased as a question in line #1. But now, you get it, you believe it and you are more likely to trust what I have to say next.

Social Suicide

As a serious social marketer, you may be busy…

Blasting Squidoo with loads of keyword rich lenses.

All in an effort to lead a browser back to your blog and, more importantly, your offer.

So, at the end of that rope, what do you have waiting for your visitors?

Well, they are either welcomed with great original content that is easy to navigate or smacked with banners, text link ads and recycled content.

The latter is the typical fare on most blogs and this, my fellow social marketers, kills the potential of ever making money with your blog.

Why not reevaluate the quality of your blog and start using the QU.IL.LO method for fantastic blog content that readers will want to be a part of.

Related Posts From Other Great Blogs

12 Reasons Why You Should Start a Blog
The Greatest Blogging Skill
Blogging basics for journalists: Fundamentals to building an audience
The Secret to Original Blog Content: Hockey
Drilling Down Your Blogging Niche?
Why Original Blog Thought is So Difficult
How To Write Great Blog Content - The Pillar Article

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