Social Marketing Strategies from Social Marketing Expert Peter Lenkefi

Let me ask you a couple of questions today:

• How often does a user log onto your website and simply come and go, as if flicking through the channels on TV?
• What is making them leave in such haste?
• Are you encouraging your visitors to stay on your website and view more than one page at least?

If you are able to take a visitor, usually who whilst browsing only views one of your website pages, and make them view a second page, you are essentially doubling your page views.

Many content managers and website owners are often concerned with the number of viewers who view their website along with the number of page views on a particular topic.

However these people are never really concerned with one of the most important statistics of any website: page views per user.

Imagine the following:

20 users log onto your website after researching a certain topic. They found the piece informative but left quickly afterwards.

In total your had 20 views. However consider the following: 20 users log onto your website after researching a certain topic.

They found the piece informative and decided to look at 1 more page a piece each. In total for this demonstration there were 40 views and 2 views per user.

So how can you increase the number your number of page views.

The following is a list of useful tips for increasing page views:

1. Write Lists

Lists are brilliant. They are easy on the eye whilst being quick and easy to read from the user’s perspective.

There are also benefits to be got from the authors’ perspective. Lists are easy to write once you have decided on your main article points.

Even notice how this article has been divided into a type of list.

2. Posting

Writing a series of posts will force a user to return regularly to your site.

Having a series will also force new users to navigate through the series of posts and therefore increase your views per user ration.

3. Encourage Interaction

Encouraging user to interact with your website is a guaranteed way of increasing page views.

The most popular ways of increasing user interaction are through polls and competitions. If a user has a reason to return often, your view will increase considerably.

Others ways to increase interaction is to ask a question or write about a topic and invite them to reply through comments.

This method often leads to discussions being generated and results in more page views.

Another method is to write about controversial topics or topics that you know your users will be able to discuss and engage in.

4. Offer Subscriptions

Offering a subscription service to your users is easy to do and provides an excellent way for your users to receive update on your website.

5. Interlink Topics

By interlinking your topics with related topics and articles you will not only be providing your users with interesting and relevant information but you will also be increasing your view per user ration significantly.

Probably the best example of a website interlinking topics is the great Web 2.0 website Wikipedia.

A user of Wikipedia researches one topic and in no length of time at all, may have viewed up to 20 pages, an extraordinary views per user ratio.

6. Use the “More”� Technique.

The benefit of this technique is that it helps clean your homepage especially if articles become long and this method also allows users to views more than one headline at a time.

7. Use RSS Feeds to Your Advantage

If your users are able to read entire articles from their RSS readers then they do not have any need to return to your website.

By having article excerpts, if it is interesting enough, your users should have no qualms about following the link to the relevant article.