Social Marketing Strategies from Social Marketing Expert Peter Lenkefi

Once you’ve decided on your particular online niche, you should quickly get started researching exactly what others in your niche (and other related niches) are doing in terms of content, keywords, tag categories, and more.

Check the page rankings of your competitors, and figure out how those ahead of you got there.

Here are some ways that the others have gotten their good page rankings.

1. Content is king when it comes to online niches.

Frequent posts of relevant information are essential to keeping your site alive in this Web 2.0 world we have today. Well-written content is important—not just having content, but actually having it be readable?

We’ve all been to those horrible websites with nothing but spam keeping them open. If anyone is actually looking for information in your niche and stumbles upon your website, is that what you want them to see? I doubt it.

According to the Authority Black Book, the best content includes good, useful, controversial, valuable, unique, thought-provoking, poetic and sarcastic posts. And, these folks know what they’re talking about—they literally wrote the book on online marketing success……follow these strategies and get your niche website running professionally and profitably in no time flat.

2. So, you can’t write content yourself. Hire it out.

It’s worth the investment to have someone professional put some content together for you. Better than sounding like an idiot. And, even if you can write, it’s a job that can be easily delegated.

You’ll have plenty to keep you busy, and getting a decent writer on your staff means you won’t have to worry about generating content every day or every week.

Did I happen to mention that keeping up with your niche site will take a lot of time?

This means that if you come across work that can be done by someone else at a reasonable price, jump at the chance!

3. Now that you have your regular content schedule up and running, keep visiting those other niche blogs and sites.

Get to know your competition, and use them to your advantage.

Comment on their posts—politely and respectfully, please—and get used to using trackbacks all the time.

Every time you can offer an intelligent comment with a trackback, visitors to your competitor’s blog will notice, and be very likely to visit your site next. While this may sound a whole lot like poaching, well, maybe it is.

But, it’s totally acceptable in this situation. As long as you are not unnecessarily criticizing or blackballing anyone, fair is fair. Simply have the better site, and you will get more traffic.

These business concepts are not particularly revolutionary.

All of these concepts are just simple business techniques, really.

But, with the availability and flexibility of Web 2.0 today to create a terrific site, your possible audience is global, rather than a corner business in your town.