Social Media and Web 2.0 Marketing Strategies

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My 3 Favorite Marketing Tips For Exploiting YouTube

Wednesday, April 9, 2008

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As any good social marketing maven knows, Youtube works! Here are my 3 favorite Youtube marketing tips that will boost your traffic and back links into the stratosphere. Submit Multiple Formats After you have capped off that great screen capture tutorial or that “talking in my webcam” marketing piece, be sure to save it in multiple [...]

link-building, Social Marketing

3x Your Social Marketing Output in 5 Minutes

Tuesday, April 1, 2008

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In our recent post on social marketing buzz groups I recommended these groups as a valuable way to get some attention (links and readers) to your blog. There is actually an even better reason, here's the story. As I was doing my morning "buzz group" routine, I came across a podcast from Robert Greenshields at MindPowerMarketing.com. He is a fellow buzz group member, and, per normal, I checked his content to see if I wanted to vote.

buzz groups, goals, robert greenshields, Social Marketing

Online Image Editing Made Easy - Aviary

Thursday, March 20, 2008

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Although this amazing site is still in private beta, its worth a look. Aviary is a truly intriguing and comprehensive suite of online media editing apps. These tools are based right in your browser (or as downloadable AIR applications) and all "relate" to each other.

The Secret Society of Buzz

Tuesday, March 11, 2008

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Many aspiring social marketers are surprised when they stumble into a community of IMers who are secretly buzzing (promoting) each others content. The Secret These covert little communities are simple vote sharing networks and generally work like this: Each member is allowed to submit a predefined number of URLs (usually per week or per month) and request that [...]

blogging, Social Marketing

Social Marketers: Stop Blogging Now!

Thursday, March 6, 2008

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According to a Zogby Interactive survey a whopping 86% of Americans said websites were an important source of news, with more than half (56%) viewing these sites as very important. However, fewer than 38% say the same about blogs.What's even more interesting... 87% feel that professional journalism plays a vital role in journalism’s future, along with citizen journalism (77%) and blogging (59%) but only 1% of consider blogs their most trusted source of news, or their primary source of news.

blogging, custom wordpress theme, Social Marketing, WordPress, wp themes

Can You Really Optimize For Social Media?

Thu, Apr 24, 2008

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This is a controversial topic and has been around on the web for a while now. Let’s have a deeper look at what social media publishers are saying about it… Social Media Optimization - Optimizing Your Brand This is a presentation I did for a course called Technomadic Markets at UCT GSB on Social Media Optimization. Almost [...]

social media optimization

Web 2.0 Expo Sneak Peak

Wed, Apr 23, 2008

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The web 2.0 expo is happening right now in San Francisco. If you live in the Bay Area then you might want to jump into the car and check it out yourself. If you can’t afford to buy a ticket right now and leave everything behind to get on a plane and get yourself in [...]

web 2.0 expo san francisco, Web 2.0 News, web-2.0

PPC, SEO and SMM - In That Order [Part I]

Wed, Apr 16, 2008

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If you know those acronyms, you have no doubt wondered if and/or how they fit together. Let me explain… But first, a quick nod to the noobs: PPCPay-per-click essentially refers to Google AdWords. Although Yahoo and Microsoft both have version of this marketing technique, AdWords is KING. Google AdWords allows for quick and easy search engine [...]

blogging, Social Marketing

Let Ximmy Pay Your Rent This Month

Thu, Apr 3, 2008

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I wish I could find a site like this every month. This may the first of it’s kind… a social networking site willing to give up a few bucks. Have you ever thought to yourself, “Man, I wish I had a quarter for everyone I referred to Digg…”? Well, how about 2 quarters? Given the pace that us SMers [...]

Social Marketing

Is Zemanta Better Than Linkify For Bloggers?

Mon, Mar 31, 2008

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Regular readers of Web2Center know how much I like Linkify. However, I recently stumbled across another blog content tool that is equally interesting. I have only used it on 2 client posts so far so I have to take a minute and investigate. Why don’t you join me… This video/post will let you [...]

blogging